Laura Fryer, current VP and General Manager of WB Games and a former executive producer on the wildly successful Gears of War franchise, is looking to bring Permaculture to the video game business. She sees the model used by many companies at this time, of hiring a team to produce a game, putting them under incredible pressures until they burn out, then fire them and move onto a new group of fresh and willing employees, to be unsustainable and wants to build something better.
I come from an IT background and understand the disconnect between company ownership and the technical side of the house. For reasons that have yet to be fully revealed to me, Information Technology, Programming, and Computer Science are only one step removed from witchcraft and sorcery. Those in the know are expected to do whatever is necessary to complete the job while meeting the deadlines of people who don’t understand. No wonder these folks burn out.
Something better can be built and Ms. Fryer is starting that conversation.